The Pocock Mission Statement

For 100 years, the men and women who are Pocock Racing Shells have rowed, coached, designed, engineered, crafted, and serviced fine racing shells, with excellence being the final standard for all of our work.

We will be unwavering in our belief that work has value, that quality really matters, and that our work is industrial art.

The shells we craft will be the clear expression of our skill, care, and hard work.

We will continually seek an elegant balance among the competing demands of our work, our lives, and our community.

We will always look forward, expecting and welcoming innovation.

At the end of the day, we will be proud of our work.

We will be recognized for the unrelenting quality of every aspect of our work.

We, the owners, employees, customers, and friends, are all stakeholders in Pocock Racing Shells and this mission.